These days, I either teach people to build their own website from scratch but that’s a long process which requires much more patience and time investment but it is completely possible. For many business owners, I help business owers with some design work followed by training so they are up and running quickly and moving on towards an ongoing monthly communications and branding program for their business.
Either way, the key is a an effectve blogging platform. Of course, having your own domain with WordPress is one of the most effective. Some of the free services out there can result in outages and minor ones are alright although longer ones won’t bode so well for the average business owner.
How does an independent business owner make these determinations with all those choices out there? Some are so easy to use but don’t provide the branding that people seek. Private implementations are still the most effective and give the business owner the most mileage. Choose one to provide both a website as well as a blogging platform.
Branding, search engine optimization capabilities and then ongoing attention to your communications are also key. The decision making process is more involved than one might think at the beginning but taking some time to understand your decision will improve your overall results in the long run and reduce the cost of your initiatives over the short as well as long run.
It is like most business decisions in that good planning and doing things well the first time around will result in optimal results at the best cost.