In some recent studies, it seems there are some clear consumer groups to target.
If one of your target groups is women, they spend more time on social network sites than men. Find out how Women are Shaping the Internet from this blog post and the findings by research from comScore.
On the other hand, if you want to reach the gay man and lesbian consumers, the survey shows that Gay and Lesbian Adults are Avid Blog Readers and Social Networkers enjoying current news / issues and more specifically, relevant news content to the gay and lesbian community.
What are some good ways to reach this marketplace?
In Toronto, there are some great networking opportunities including the Ontario Gay & Lesbian Chamber of Commerce of which membership includes the opportunity to post blogs on the chamber website to promote your next event or promotion. In addition, the Women in Recreation, Information & Business (WRIB) group will be hosting an upcoming Women’s Business Networking event and hands-on workshop on Social Media and Marketing Your Business.