We’ve all heard that content is king. Since 2000, I’ve been doing search engine promotion for people. Until blogging came along, people didn’t realize just how effective it could be to the visibility of individuals as well as organizations.
Since the beginning fresh content on a website gets the search engines to visit our websites and re-rank the website. Also, the information value of what we provide to people is another important aspect. So, the value we give to the internet world will pay us back in higher search engine rankings as well.
The Google search engine algorithms are complex and designed to favour value not keyword stuffing, etc. So, it has made the internet a good place for the small business to promote itself as well since it is attempts to give value to the consumer – us, the people who are starving for good and valueable information every time we type in some search words.
And, what we’ve always learned since we were toddlers that it is better to give than receive has a lot of truth in this realm. So, keep working on your blogs and keep blogging daily if you’d like the search engines to visit again and again. This is what is known as search engines crawling or spidering a website or blog.
Communicate with the people and you will be a part of the service revolution. The revolution is in that more and more we go to our customers to deliver service. They no longer have to go far in search of service. So, our own value is in our brand and our ability to get out to our potential prospects in various ways.