The concept of Web 2.0 has been around for a while now, but it’s an abstract concept. In this new generation of websites, it’s all about the conversation and communities we build. So, if you’re a small business owner, building a brand following has now become key to your online marketing success.
Start with a Web 2.0 website. Of course, we recommend WordPress and this workshop to show you all the ins and outs so you can get your site onto a Web 2.0 platform today. Of course, good social media campaigns are now readily linked to improved search engine rankings. All of these Web 2.0 concepts require a communications program which you need to participate in regularly, consistently and attentively. Whether you think of it as the new way to network with people, creating a brand or just generating awareness, you will be right.
And, if you’re going to do all this communication work, you may as well benefit your website / blog at your domain name. That’s the biggest reason I see for running your website / blog on a Web 2.0 platform. And, of course, if you choose a viable platform, it’s generic enough that it’s easy to maintain. And, just for having a Web 2.0 website, many of the search engines give you a boost on your ranking. So, why wouldn’t you want to get a good platform that would work well for your website or blog?
It’s the same concept as buying a car. The average person doesn’t think of buying a custom made car, you’d find it difficult to get serviced or parts when you needed. So, along with one other CMS platform, I’d recommend WordPress.
It just makes sense.
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