Our expansive geography has often made us the first when it came to transportation such as the railroads or communications. Now, with social media helping us bridge geography, Canada is one of the most engaged countries when it comes to Social Media. Today’s Globe and Mail article on LinkedIn set to open shop in Canada, not only shares our position as world leaders when it comes to social networking.
We were one of the leading countries to drive the popularity of Facebook and now, about 8 in 10 Canadians use social media, at least, once a month according to Forrester Research. We are the most active users of Social Media according ComScore. In their post, The State of the Digital Media Universe in Canada, we learn that Canadians are the most intense searchers than anyone else with 131.3 searches per searcher over a month. Search is still very important and search growth is growing even faster than the overall internet audience.
So, the next question is how we use Social Media and Search Engine strategies to develop that all important business lead? If you’re looking for the Do-It-Yourself program, the Create a Website Workshops is all about helping you set up and create systems to cultivate your own lead generation process that leverages both.