A good portion of the website traffic generated these days comes from social networking. As a business owner, now is the time to take advantage of this traffic.
As with all important internet innovations, the best time to take advantage of the benefits is at the earlier stages of the innovation. So, now, is the time to take a look at how to leverage this changing internet landscape. At the end of the innovation, we’re only playing catch up to everyone else.
So, what do we do?
Well, what we do is based on the benefits of this innovation. There are many benefits of social networking. For one, you can use it to build up your relationships with new and different people out there on the internet. This is the same as traditional networking – it’s all about relationship building.
Next, you can create a system with your website / blog so you can generate more traffic to your website and increase your search engine rankings. People still use searches and now, you can use your networking activities to also build up your ranking and get new visitors / eyes to your website for more potential leads. There’s so much that social networking can do to connect us to more people and website visitors.
Next, as the Clean Email Queen, I’ve had to help micro-business and small business owners answer the question of how they can build truly Permission-Based lists and Permission-Based Email Marketing campaigns. Social networking helps us with warm leads and people who want to be a part of our community / email newsletter program and much more.
Lastly, you want to know valid ways of measuring your true success. Followers or contacts is not a true measure of success in social networking. It’s only the active social networking participants that count towards your success. So, we measure our success with other more tangible indicators such as re-tweets and other measures of success.
If you’re interested in a full service or nearly full service program to increase your online marketing leads and leverage social networking, contact me at Yenius Interactive Marketing.
Otherwise, I’ve designed the Create a Website Workshops program for a DIY program. You can learn how to be your own social networking success and be supported all the way along. Contact me for the registration form of Create a Website Workshops. I call it the “weight watchers” of social networking. We teach people the lifestyle and we have sessions so you can maintain your new lifestyle and improve, with more advanced tips & techniques in our alumni program.
And, I’ll see you all on the social networking scene!
And, it’s a lot of fun!
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